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Build Your Own Brand by Robin Landa

Author:Robin Landa [Landa, Robin] , Date: March 9, 2020 ,Views: 202

Build Your Own Brand by Robin Landa

Author:Robin Landa [Landa, Robin]
Language: eng
Format: epub
ISBN: 978-1-4403-2457-4
Publisher: How Books
Published: 2013-07-15T00:00:00+00:00


Supporting Role

Either type or image(s) has the major role and the other component takes the supporting role and is more neutral.

A strong visual statement with neutral type in a subordinate role, or…

Type makes the stronger visual statement and the image takes a supporting role

Shared Characteristics

Type and image share similar defining characteristics. The agreement in form produces consonance.

Congruence relies on agreement in shape, form, treatment/visualization of form, proportion, weight, width, thin/thick strokes, lines, textures, positive and negative shapes, and time period.



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Build Your Own Brand by Robin Landa.epub


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